4 min read “A brand is the set of expectations, memories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over…

3 min read The term ‘moment of truth – ZMOT‘ coined by Google in 2011 suggested that due to a shift to mobile technology, consumer behaviour will drastically…

3 min read “In these challenging times, businesses should be looking to communicate with their customers more frequently and more powerfully than ever… History shows that it is…