What is digital branding and why is it important for you?
4 min read “A brand is the set of expectations, memories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over…
June 7, 2020
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What ZMOT (Google) means for your business?
3 min read The term ‘moment of truth – ZMOT‘ coined by Google in 2011 suggested that due to a shift to mobile technology, consumer behaviour will drastically…
May 7, 2020
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What is Marketing – A Post Corona Outlook
3 min read “In these challenging times, businesses should be looking to communicate with their customers more frequently and more powerfully than ever… History shows that it is…
May 4, 2020
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